Color was introduced in the 80s and the dark shade of blue is now predominantly tied to their identity. Over the decades it seems HP has maintained this simple logo design. The large computer manufacturing company Hewlett-Packard has an interesting history of incorporation in 1947 with a public IPO in 1957.Īs you can tell their first logo was brilliantly simple. But the design techniques have grown and appeared more technical over time – that is, until their recent switch over to the flat logo with a skewed perspective. It has always kept the four squares with red, green, blue and yellow in each panel. Windows followed a different trajectory having mostly gained notoriety in the 1990s. The 70s logo has commonplace swoopy letters, the 80s logo seems like a heavy metal band, and the 90s logo grew up and got corporate. The Seattle-based tech company Microsoft and their operating system Windows have both seen many logo iterations.Ī look at Microsoft’s history will show that their logo went through typical fads of each decade. This still remains as Pepsi’s iconic color pattern, albeit altered slightly in 2009 with a tilt in the sphere icon. It kept the same calligraphic logo with only minor adjustments up until the early 1960s.įrom here Pepsi dropped the “cola” from its name and simplified the branding with a red white & blue color scheme. Pepsi-Cola branded itself with the hyphenation for over fifty years since inception. We find the history of Pepsi dates back to 1893 with a very nineteenth-century logo design. Since then it has undergone some aesthetic changes with transparent effects and glossy textures.īut the core Apple logo remains the same and is recognized the world over as a trendsetting corporation. Their colorful Mac Apple logo with the bite missing first surfaced in 1977. The history of Apple is long and has radically changed the face of the entire world. Their first logo was Isaac Newton under an apple tree drawn by Ronald Wayne in 1976. Practically a story as old as time, Jobs and Wozniak founded Apple computers sometime in the mid-1970s. The colorful peacock feathers really stand and still continue in use to this day. Sometime around the 1940s-1950s NBC got more involved in television and changed up their logo to reflect a more generalized media company.īut it wasn’t until 1956 that their first peacock logo appeared. Movies were picking up steam, but radio was in. If you look at the early logo designs, you’ll notice they center around radio. Extant remnants of old-time radio still linger across the web as a reminder of NBC’s long-time growth to its modern success. The National Broadcasting Company has a rich history dating back to the early 1920s when radio was just picking up steam. On the topic or corporate designs, be sure to see our showcase of beautiful corporate websites. We can learn about design techniques, cultural history, and perhaps even conclude some ideas regarding the future of logo design. I’ve looked into some of the world’s largest companies and how much their logos have changed over time. Trends change all the time and they can lead to radical design changes across societies and cultures. There’s a lot to learn by studying the logo evolution of major brands and well-known products. For more details, please refer to our Disclosure page. Vandelay Design may receive compensation from companies, products, and services covered on our site.
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